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Moshi Moshi Retail Corp. PCL

MOSHI.BKTHB
34.50-2.5%1Y · THB

Moshi Moshi Retail Corporation Public Company Limited engages in the retail and wholesale of lifestyle products in Thailand. It distributes home furnishings, stationery, bags, plush toys, apparel, fashion products, beauty products, cosmetics, IT gadgets, toys, food, snacks, and pet accessories through its branches and online channel. The company was formerly known as Moshi Moshi Japan Company Limited and changed its name to Moshi Moshi Retail Corporation Public Company Limited in July 2022. Founded in 1973, it is headquartered in Bangkok, Thailand.

Country
Price · split & dividend adjusted

Why is Moshi Moshi Retail Corp. PCL (MOSHI.BK) moving?

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MOSHI's store rollout and strong same-store sales drive profit growth, with floods a brief setback

  • Store expansion and same-store sales fuel profit growth MOSHI's profit rose 20% in Q2 2026 and 21.5% in the first half, driven by new store openings and same-store sales growth. Management kept its 2026 revenue growth target of 15-20% and plans 35 new stores, supporting the stock's long-term value.

    This is the core fundamental driver of MOSHI's earnings and stock price, showing the company's growth trajectory.

  • Brokers raise targets and recommend buying on growth outlook Several brokers raised MOSHI's target price to 50-54 baht and maintained buy ratings, citing strong same-store sales growth of 5-6% and an attractive valuation near historical lows. They see the stock as a top pick in the retail sector.

    Broker upgrades and target price increases directly influence investor sentiment and can push the stock price up.

  • Flooding in Bangkok temporarily disrupts sales and profit Heavy rain and flooding in late September forced 15 MOSHI branches to close, slowing same-store sales growth to 1-2% and cutting Q3 profit growth to 10-15%. However, brokers view this as temporary and recommend buying on the dip.

    The flood is a recent negative event that pressured the stock, but its temporary nature is key for investors to understand.

  • Government stimulus and sector recovery support retail demand Thailand's economic recovery and government measures like the Thai Help Thai Plus extension are expected to boost consumption. MOSHI is seen as only limitedly affected by the program's extension and benefits from high-season momentum in Q4.

    Macroeconomic and policy factors can drive retail sector performance and investor confidence in MOSHI.

News & notes moving MOSHI.BK
Thailand
MOSHI.BK

TTB Wealth Expects Retail SSSG to Recover to +0.3% in Q3 2026, Recommends Buying CRC, CPN, GLOBAL

TTB Wealth stated that same-store sales growth, or SSSG, for the retail sector in the third quarter of 2026 is expected to continue recovering to +0.3% after five consecutive quarters of contraction, supported by each company's strategy adjustments and a resilient economy aided by stimulus measures. The consumer staples group remains strong, with BJC (Big C) standing out most, returning to +0.3% after adjusting its product strategy to better align with customer demand, while CPALL also continues to perform well. CPAXT, however, remains weak in both retail and wholesale businesses. In the home improvement retail group, SSSG is expected to be pressured by higher energy prices, causing consumers to delay spending on construction and home decoration, but a greater focus on selling higher-margin house brand products is expected to partially offset weak sales, with GLOBAL being the most resilient. In the luxury goods group, CRC stands out most thanks to business restructuring and strategies that have driven a strong sales recovery, while MOSHI and CPN continue to perform well. TTB Wealth recommends buying CRC, CPN, and GLOBAL, which have their own specific drivers and resilience to weak economic conditions, while recommending a trade for BJC after initial signs of improvement.
BJC.BK · Demand · Positive BJC (Big C) stands out most, returning to +0.3% SSSG after adjusting its product strategy to better align with customer demand.
CRC.BK · Demand · Positive CRC stands out most thanks to business restructuring and strategies that drove a strong sales recovery, and is recommended as a buy.
GLOBAL.BK · Demand · Positive TTB Wealth expects GLOBAL to be the most resilient in home improvement retail and recommends buying it, citing its own specific drivers and resilience to weak economic conditions.
CPAXT.BK · Demand · Negative CPAXT remains weak in both its retail and wholesale businesses.
CPN.BK · Demand · Positive CPN continues to perform well in the luxury goods group and is recommended as a buy with its own specific drivers.
CPALL.BK · Demand · Positive CPALL continues to perform well in the consumer staples group with recovering same-store sales growth.
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Broker sets MOSHI target at 36.25 baht, sees 3Q26 sales accelerating

ASL Securities rates MOSHI, expecting continued growth in the third quarter of 2026, driven by accelerating same-store sales growth, or SSSG. Management said SSSG in early 3Q26 was in the high-single-digit range, accelerating from positive 4.0% in 2Q26, reflecting improved purchasing power and a better response to new products, along with store expansion and marketing activities. These are expected to support revenue and profit growth year on year. Meanwhile, 4Q26 has additional support from year-end holiday spending. The company maintained its 2026 revenue growth target of 15-20%. First-half 2026 operating revenue was 1.94 billion baht, up 17.3% year on year, with net profit of 352.8 million baht, up 21.5% year on year. The company targets full-year SSSG of 3-5% and 35 new store openings, of which 17 opened in the first half, with plans to open another 10 in the third quarter; it has already secured locations for the full-year plan. The gross profit margin in 2Q26 was 56.4%, up from 55.0% a year earlier, helped by a higher share of retail and imported products with better margins. It targets a 2026 GPM of 54.5-57.5%, plans to launch more than 1,000 new SKUs per month, and is using Billkin as a brand presenter to expand its customer base. However, marketing expenses and online channel fees bear watching, as they could pressure the net profit margin. The JUMP+ plan targets revenue growth of 15-20% per year during 2026-2028, and the company is investing in a second warehouse, expected to begin operations between late 1Q27 and early 2Q27 to improve logistics efficiency. The stock is seen as a retail play with continued profit growth prospects.
MOSHI.BK · Capital · Positive ASL Securities sets a 36.25 baht target on MOSHI, citing accelerating 3Q26 same-store sales and continued profit growth.
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CGSI maintains Overweight on Thai retail, names BJC and CPALL as top picks

CGSI, the Thai unit of CGS International, continues to rate the Thai retail sector Overweight, selecting Berli Jucker, or BJC, and CP All, or CPALL, as its top picks. It also recommends gradually accumulating BJC and DoHome, or DOHOME, after same-store sales showed continued signs of recovery. CGSI said CPALL should be accumulated gradually before same-store sales growth at 7-Eleven stores clearly recovers from late November 2026, a period when consumers are expected to have used up nearly all of their Thai Chai Thai Plus scheme benefits. Meanwhile, Moshi Moshi Retail Corporation, or MOSHI, is expected to be affected only temporarily by the flooding in late September 2026, so CGSI recommends using the dip in the share price to accumulate the stock. For BigC, September 2026 same-store sales growth is estimated at 2.5%, putting third-quarter 2026 same-store sales growth at 0.2%. MMVN is expected to post September same-store sales growth of 7.0% in Vietnamese dong terms and 12.2% in baht terms, putting third-quarter 2026 same-store sales growth at 9.7% and 13.0% respectively. For CPALL, September 2026 same-store sales growth at 7-Eleven stores is estimated at 1.5%, with the third quarter of 2026 also at 1.5%. Although the floods forced more than 100 7-Eleven stores to close, the overall impact on the network of more than 16,000 stores remains limited. For DOHOME, September 2026 same-store sales growth is estimated at 4.2% and third-quarter 2026 at 5.5%. GLOBAL is expected to see September 2026 same-store sales growth fall 5.0% and third-quarter 2026 fall 5.2%. HMPRO said flood-affected areas account for roughly 50% to 60% of HomePro store sales, likely pressuring September same-store sales growth at HomePro and MegaHome to minus 2% and plus 1% respectively, putting third-quarter 2026 same-store sales growth at minus 3.0% and minus 0.4% respectively. It views the slowdown in sales as customers postponing purchases rather than demand disappearing, and if the flood situation returns to normal, home repair demand should help support a recovery in HMPRO sales in the fourth quarter of 2026.
BJC.BK · Capital · Positive CGSI maintains Overweight on Thai retail and names BJC a top pick, recommending gradual accumulation.
CPALL.BK · Capital · Positive CGSI names CPALL a top pick and advises accumulating before 7-Eleven same-store sales growth recovers.
MOSHI.BK · Capital · Positive CGSI recommends using the share-price dip to accumulate MOSHI, calling the late-September 2026 flooding impact only temporary.
DOHOME.BK · Capital · Positive CGSI recommends gradually accumulating DOHOME after same-store sales showed continued signs of recovery.
GLOBAL.BK · Demand · Negative GLOBAL is expected to see September same-store sales fall 5.0% and Q3 2026 fall 5.2%.
HMPRO.BK · Demand · Negative Flood-affected areas account for 50-60% of HomePro store sales, pressuring September same-store sales to minus 2%.
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CGSI recommends overweighting Thai retail stocks, picks BJC and CPALL as top picks

The research team at CGS International Securities (Thailand), or CGSI, continues to recommend overweighting the Thai retail sector, selecting BJC and CPALL as top picks, based on tracking of same-store sales growth, or SSSG, which still supports accumulating BJC and DOHOME shares because sales are signalling a continued recovery. It recommends gradually accumulating CPALL shares before 7-Eleven's SSSG clearly recovers from late November, a period when consumers will likely have used up almost all of their Thai Chai Thai Plus scheme entitlements. As for MOSHI, it is seen as likely to be affected only temporarily by the flooding in late September, and the team recommends using the share price pullback to accumulate the stock. The research team estimates BigC will post SSSG of +2.5% in September 2026, bringing SSSG to +0.2% in the third quarter of 2026. MMVN is expected to post September SSSG of +7.0% in Vietnamese dong terms and +12.2% in baht terms, resulting in third-quarter 2026 SSSG of +9.7% and +13.0% respectively. Meanwhile, 7-Eleven stores are expected to post September SSSG of +1.5%, and although the late-September flooding forced more than 100 branches to close, the overall impact on the network of more than 16,000 branches is limited. MRDIYT is expected to see SSSG slow from +1.0% in July to +0.5% in August and +0.3% in September, bringing SSSG to +0.6% in the third quarter of 2026. MOSHI is estimated to post SSSG of +0.1% in September, down from the +3-4% estimated in the first half of the month, bringing SSSG to +3.9% in the third quarter of 2026. September SSSG for the wholesale business is expected at -17.0%, while the retail business should still post high SSSG of about +2.5%, compared with +2.2% in August. For DOHOME, SSSG is expected at +4.2% in September, led by growth in back-office sales of +9.0%, bringing SSSG to +5.5% in the third quarter of 2026. GLOBAL is expected to post SSSG of -5.0% in September and -5.2% in the third quarter of 2026. For HMPRO, areas affected by flooding account for roughly 50-60% of HomePro store sales, causing SSSG at HomePro and MegaHome stores to fall to -2% and +1% in September, resulting in SSSG of -3.0% and -0.4% in the third quarter of 2026 respectively. The team views the weaker sales as stemming from customers postponing purchases, and believes this will help support a recovery in HMPRO sales in the fourth quarter of 2026.
BJC.BK · Capital · Positive CGSI recommends overweighting Thai retail and picks BJC as a top pick, citing SSSG recovery supporting accumulation.
CPALL.BK · Capital · Positive CGSI names CPALL a top pick and recommends accumulating before 7-Eleven SSSG recovers from late November.
MegaHome · Demand · Negative CGSI expects MegaHome's SSSG to slow from +1.0% in July to +0.5% in August and +0.3% in September, with Q3 SSSG of just +0.6%.
MM Vietnam · Demand · Positive MMVN is expected to post strong September SSSG of +7.0% in dong terms and +12.2% in baht terms, driving Q3 SSSG of +9.7% and +13.0%.
DOHOME.BK · Capital · Positive CGSI recommends accumulating DOHOME shares on continued SSSG recovery, with September SSSG expected at +4.2%.
MOSHI.BK · Capital · Positive CGSI says MOSHI is only temporarily hit by late-September flooding and recommends buying the pullback.
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Krungsri sees retail sector benefiting as floods recede, with Hat Yai flooding lifting home-repair stocks

Krungsri Securities Public Company Limited said its research team holds a neutral to slightly positive view on the retail sector under its coverage, assessing that the impact from branch closures and travel restrictions remains limited. If the situation does not drag on beyond one week, the impact on each company's sales will not exceed 1%. In the short term, operators of everyday consumer goods such as BJC, CPALL, CPAXT, CRC-Tops and GO Wholesale will benefit from stockpiling. CPALL has a convenience store network of about 6,700 branches in Bangkok and its vicinity, accounting for 41% of its total branches. Meanwhile, the home repair and decoration group, including CRC-Thai Watsadu, DOHOME, GLOBAL, HMPRO, ILM and MRDIYT, is expected to benefit more after the waters recede. HMPRO has 39 large-format branches in Bangkok and its vicinity, or 32% of all large-format branches in Thailand. Using the Hat Yai flooding of 21–28 November 2025 as a case study, the retail sector index rose 0.5% on the first day and 1.4% in the first week, with home-improvement stocks responding more strongly, led by HMPRO up 3% on the first day and 10% in the first week, GLOBAL up 3% and 9%, and DOHOME up 1% and 6%. The research team maintains a NEUTRAL weighting on the retail sector, selecting CRC, followed by MOSHI and MRDIYT, as its top picks in that order.
CRC.BK · Demand · Positive CRC named as top pick; Tops benefits from stockpiling and Thai Watsadu from post-flood home repair demand.
HMPRO.BK · Demand · Positive Highlighted as the strongest home-improvement responder, up 3% on day one and 10% in the first week during the Hat Yai flooding case study.
CPALL.BK · Demand · Positive CPALL named as everyday consumer goods operator benefiting from stockpiling; 6,700 branches in Bangkok area, 41% of network.
DOHOME.BK · Demand · Positive DOHOME cited in home repair group expected to benefit after waters recede, up 6% in first week in Hat Yai case study.
GLOBAL.BK · Demand · Positive Named in the home-repair/decoration group expected to benefit more after floodwaters recede, with Hat Yai case showing GLOBAL up 9% in the first week.
BJC.BK · Demand · Positive BJC named among everyday consumer goods operators expected to benefit from stockpiling as floods recede.
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Krungsri keeps Buy on MOSHI with 54 baht target, sees pullback as accumulation point

Krungsri Securities rates MOSHI as a buy on any price decline driven by flooding in Bangkok and its vicinity, maintaining its Buy recommendation and its 2027 target price of 54.0 baht, based on a DCF method with a WACC of 8.3% and terminal value growth of 1.0%. Heavy rain and flooding in Bangkok and the eastern perimeter over the past week forced MOSHI stores to close on Saturday and Sunday, 15 and 13 branches respectively, out of an expected total of 228 branches at the end of 2026. At the end of the second quarter of 2026, the company had about 79 branches in Bangkok, 25 in the central region, 23 in the east, 4 in the west, 35 in the northeast, 22 in the north and 30 in the south. The research team expects same-store sales growth in the third quarter of 2026 to remain positive at about 1-2% year on year, down from 3-4% from the start of the quarter to mid-September, and estimates third-quarter 2026 profit growth will slow to about 10-15% year on year from an earlier forecast of 15-20%. Revenue is still expected to grow 15% year on year, driven by same-store sales growth of 1-2% and new branches adding 14% year on year. It maintains 2026 profit at 787 million baht, up 17% year on year, and keeps 2027 profit growth at 18% year on year, supported by same-store sales growth of 3% and about 35 new branches. MOSHI is picked as the top stock in the sector on clear growth prospects and a strong financial position. The stock currently trades at a 2026 price-to-earnings ratio of 14.6 times, with an expected dividend yield of 4.1%.
MOSHI.BK · Capital · Positive Krungsri maintains Buy rating and 54 baht target price on MOSHI, calling the flood-driven pullback an accumulation point
MOSHI.BK · Demand · Negative Flooding in Bangkok forced 15 and 13 MOSHI branches to close on Saturday and Sunday, cutting same-store sales growth to 1-2% and slowing Q3 profit growth
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Three brokerages see SET swinging between 1,595 and 1,630 points, recommend buying PTTEP with a 180 baht target and AOT with a 72 baht target

Three brokerages issued their daily investment strategy views. Finansia Syrus Securities expects the SET Index to slow within a range of 1,595 to 1,610 points, pressured by a sharp rise in US bond yields, with 5-year and 10-year yields breaking above 5%, while crude oil prices turned back up above US$100 per barrel once again. CGS International (Thailand) sees the SET Index in a range of 1,600 to 1,630 points, supported by the positive factor of the US and China agreeing to extend their trade truce by another two months until January 10, 2570. DAOL expects the SET Index to move sideways after the investment mood came back under pressure from bond yields and rising oil prices. For today's top picks, PTTEP is rated 'Buy' with a target price of 180.00 baht, and AOT is rated 'Buy' with a target price of 72.00 baht. Finansia Syrus's top picks for September are BTG, HANA, ITC, PR9 and STA, with STA rated 'Trading Buy' with a target price of 23 baht. MOSHI expects same-store sales growth of 4.3% year on year in the third quarter of 2026, and PR9 expects net profit for the hospital group in the third quarter of 2026 to rise 11% year on year and 31% quarter on quarter. Meanwhile, the ADB raised its forecast for Thailand's GDP in 2026 to 2.0% from 1.8%, but cut its 2027 forecast to 1.9% from 2.0%.
AOT.BK · Capital · Positive AOT rated 'Buy' with a 72 baht target price by the brokerages' top picks.
MOSHI.BK · Demand · Positive MOSHI expects same-store sales growth of 4.3% year on year in Q3 2026.
PTTEP.BK · Capital · Positive PTTEP is rated 'Buy' with a 180 baht target price by the brokerages.
PR9.BK · Capital · Positive PR9 expects Q3 2026 net profit to rise 11% YoY and 31% QoQ, a positive earnings outlook.
STA.BK · Capital · Positive STA is rated 'Trading Buy' with a 23 baht target price among Finansia Syrus's September top picks.
BTG.BK · Capital · Neutral BTG named among Finansia Syrus's September top picks with no specific development given.
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CGSI says US-China trade truce extension to January 10, 2027 supports SET holding above 1,600 points

CGSI, or CGS International Securities (Thailand), expects the SET Index to hold above 1,600 points, supported by the positive factor of the US and China agreeing to extend their trade truce by another two months, until January 10, 2027. The statement came during a meeting between President Donald Trump and President Xi Jinping, helping to reduce geopolitical risk and supporting the global investment mood. CGSI sees the SET Index range at 1,600-1,630 points, even though it is being pressured by the rebound in oil prices and US bond yields, as well as uncertainty over the Middle East situation, after Iranian President Masoud Pezeshkian declared at the UN General Assembly that Iran will not surrender to US pressure. This sent the November Brent crude contract to close at 103.08 dollars per barrel, up 3.83 dollars, or 3.86%. Meanwhile, the Dow Jones closed at 51,511.59 points, down 352.10 points, or 0.68%; the S&P500 closed at 7,706.03 points, down 58.61 points, or 0.75%; and the Nasdaq closed at 26,936.04 points, down 308.24 points, or 1.13%. For recommended stocks, CGSI expects MOSHI's same-store sales growth in the third quarter of fiscal 2026 to grow 4.3% year on year, with net profit growing 14.2% year on year. For the hospital group, it expects combined net profit in the third quarter of fiscal 2026 to rise 11% year on year and 31% quarter on quarter, driven by an increase in foreign patients as well as outbreaks of influenza and COVID-19.
MOSHI.BK · Demand · Positive CGSI expects MOSHI's Q3 FY2026 same-store sales growth of 4.3% YoY with net profit up 14.2% YoY.
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UOB Kay Hian recommends buying MOSHI with a 50 baht target after SSSG grows 5-6%

UOB Kay Hian (Thailand) maintains a "Buy" rating on MOSHI, or Moshi Moshi, with a target price of 50.00 baht, based on a mid-2027 target price at a PE of 20 times, after MOSHI's management joined the Asian Gems Conference. Management's tone was neutral but still positive on the long-term outlook. The company aims to open 35 new branches per year, focusing on provincial markets, with at least 5 new standalone-format branches in major provincial cities. At the same time, MOSHI can raise its market share to 60.5% in 2025. On operating results, SSSG in the latest period grew 5-6% year on year, driven by effective marketing campaigns and growth in stationery sales, as well as the use of brand ambassadors such as Pond-Phuwin and Bookkin. However, gross margin in the third quarter of 2026 is likely to be pressured by the weaker baht and higher freight costs. The research team therefore expects net profit in the third quarter of 2026 to grow in the range of 10-15% year on year, compared with 21% year on year in the first half of 2026, before margins recover in the fourth quarter of 2026 on the back of a higher revenue share from products imported directly from China. The 2026 targets remain on plan, including revenue growth of 10-15%, year-on-year gross margin expansion, and the opening of 35 new branches. Meanwhile, the stock currently trades at a PE of 14.5 times, close to its historical low of about 14.0 times as of December 2025, which the research team views as an appropriate entry point.
MOSHI.BK · Capital · Positive UOB Kay Hian maintains Buy with 50 baht target, citing SSSG growth of 5-6% and attractive 14.5x PE near historical low as an entry point.
MOSHI.BK · Supply · Negative Q3 2026 gross margin likely pressured by weaker baht and higher freight costs.
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Kasikorn Securities expects Thai Help Thai Plus extension to lift 2026 GDP to 2.2-2.3%, favors CRC and MOSHI

Kasikorn Securities said in an analysis that the Cabinet's approval to extend the Thai Help Thai Plus program by another two months through November 2026, using roughly 43 billion baht remaining from the original program, could boost Thailand's economic growth prospects in 2026 through consumption, with gross domestic product possibly expanding about 2.2-2.3% versus the previous estimate of 2.0%. It therefore holds a mildly positive view on the Thai economy this year. On investment, Kasikorn Securities has a neutral to slightly negative view on retail stocks, since it had previously expected same-store sales to return to growth of about 3-4% after the original program ended in September 2026, but the two-month extension could pose a slight downside risk to same-store sales forecasts because those stores cannot join the program. Kasikorn Securities continues to favor Central Retail Corporation, or CRC, and Moshi Moshi Retail Corporation, or MOSHI, as they are expected to be only limitedly affected by the extension, along with fourth-quarter earnings momentum heading into the high season. The Thai Help Thai Plus (60/40) program is scheduled to run from October 1 to November 30, 2026, with the government co-paying 60% and the public paying 40%, with the government contributing no more than 200 baht per person per day and no more than 1,000 baht per person over the entire program.
CRC.BK · Demand · Positive Kasikorn Securities favors CRC, expecting it to be only limitedly affected by the Thai Help Thai Plus extension and to benefit from fourth-quarter earnings momentum into the high season.
MOSHI.BK · Demand · Positive Kasikorn Securities favors MOSHI, expecting it to be only limitedly affected by the Thai Help Thai Plus extension and to benefit from fourth-quarter earnings momentum into the high season.
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KS and ASPS Expect Retail Sector SSSG to Recover, Highlighting CPALL, MOSHI, CRC

Kasikorn Securities (KS) assesses that same-store sales growth (SSSG) for the retail sector in August 2026 is likely to expand slightly at 0-1%, supported by a low base in the previous year. Meanwhile, Asia Plus Securities (ASPS) views that SSSG will mostly turn slightly positive, led by BJC, CPALL, CRC, and DOHOME, but CPAXT and HMPRO remain negative due to not participating in the "Thai Helps Thai Plus" project. KS expects the average SSSG for the sector in July-August to turn positive at approximately 0.5%, from a negative 0.6% in Q2 2026, and selects CPALL, MOSHI, and CRC as top picks. ASPS, on the other hand, selects CRC, COM7, and BJC. The research side maintains a "Neutral" view on the commerce sector, and ASPS maintains an "Equal-weight" investment rating on the commerce sector, expecting sector profits in 2026 to grow 12% year-on-year.
CPALL.BK · Demand · Positive KS and ASPS highlight CPALL as a top pick with expected positive SSSG recovery.
CRC.BK · Demand · Positive Both KS and ASPS highlight CRC as a top pick with expected positive SSSG recovery.
MOSHI.BK · Demand · Positive KS selects MOSHI as a top pick expecting retail SSSG recovery.
BJC.BK · Demand · Positive ASPS expects BJC's SSSG to turn slightly positive, benefiting from the recovery.
CPAXT.BK · Demand · Negative CPAXT remains negative SSSG due to not participating in the 'Thai Helps Thai Plus' project.
DOHOME.BK · Demand · Positive ASPS expects SSSG to turn slightly positive led by DOHOME.
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Retail Q3 Profits Still Growing; Favor MOSHI-CRC-MRDIYT

Krungsri Securities expects normal profits for the retail group (excluding IT products) in 3Q26F to still grow y-y, despite flat same-store sales (SSS), with the main support coming from expanding gross margins. Meanwhile, August SSS was flat y-y, slowing from +1% in July, due to frequent rain and weak purchasing power. However, Big C (a subsidiary of BJC) bucked the trend with 2% y-y growth, supported by product adjustments and orders from small retailers. The lifestyle and department store groups continued to perform well, with MOSHI and MRDIYT posting SSS growth of 4% and 1%, respectively, while CRC grew 1.5%. The home repair and decoration group contracted by an average of 1%, with GLOBAL weakest at -7% and HMPRO at -4%. September SSS recovery is expected to be limited due to the "Thai Helps Thai Plus" measures and high cost of living. The firm maintains a NEUTRAL stance on the retail group and selects MOSHI, CRC, and MRDIYT as top picks.
MOSHI.BK · Demand · Positive MOSHI posts strong SSS growth of 4%, outperforming the sector, and is a top pick.
MRDIYT.BK · Demand · Positive MRDIYT shows SSS growth of 1% and is selected as a top pick by Krungsri.
CRC.BK · Demand · Neutral CRC's SSS growth of 1.5% is positive, but overall retail group flat SSS and weak purchasing power temper outlook.
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Krungsri Securities expects Q3 retail earnings growth, highlights MOSHI, CRC, MRDIY

Krungsri Securities expects normalized profit for the retail sector in the third quarter of 2026 to grow year-on-year but decline quarter-on-quarter due to the rainy season. The year-on-year profit growth is driven by higher gross margins from product mix, promotional management, and lower transportation costs, while same-store sales are expected to be flat amid still-fragile purchasing power. The research team forecasts normalized profit for the retail sector in 2026 at 68.2 billion baht, up 9 percent year-on-year, higher than expected sales growth of 4 percent year-on-year. Excluding GLOBAL and DOHOME, which benefited significantly from low-cost inventory in the second quarter of 2026, MRDIY, MOSHI, and CRC are expected to post the strongest normalized profit growth in the sector. The firm maintains a neutral weighting on retail stocks because fragile purchasing power limits same-store sales recovery, and recommends selective plays, naming MOSHI, CRC, and MRDIY as top picks in the sector.
CRC.BK · Demand · Positive Named as top pick with strongest profit growth expected
MOSHI.BK · Demand · Positive Named as top pick with strongest profit growth expected
MRDIYT.BK · Demand · Positive Named as top pick with strongest profit growth expected
DOHOME.BK · · Neutral Excluded from top picks due to low-cost inventory benefit in Q2
GLOBAL.BK · · Neutral Excluded from top picks due to low-cost inventory benefit in Q2
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MOSHI second-quarter profit grows 20.4%, pays dividend of 0.64 baht

MOSHI reported second-quarter net profit for 2026 of 161.9 million baht, down 15.2% from the previous quarter but up 20.4% from a year earlier, supported by the expansion of 11 new branches to a total of 218, new product launches, and sales during the back-to-school and Songkran periods. Retail business grew 17.9% and the online channel grew 176.6%, while gross margin rose to 56.4% from 55%. The company announced an interim dividend of 0.64 baht per share, representing a yield of 1.6%, with the XD date on 28 August. For the second half, the company targets 2026 revenue growth of 15 to 20% and still has plans to open another 18 branches out of a full-year target of 35. The average target price from IAA Consensus is 48.94 baht.
MOSHI.BK · Capital · Positive Q2 net profit up 20.4% YoY, dividend declared, and revenue growth target of 15-20% for 2026.
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MOSHI.BK▲

TTB Wealth maintains Overweight on retail sector, says earnings have bottomed out

TTB Wealth Securities maintains an Overweight recommendation on the retail sector, assessing that sector earnings have passed their trough and the contraction in same-store sales is coming to an end. It expects combined earnings per share of the retail companies under its coverage to grow 12 percent year-on-year in the second quarter of 2026, although down 16 percent quarter-on-quarter due to seasonal factors, and forecasts a continued recovery in the second half of 2026. Key drivers include a return to same-store sales growth, margin expansion from better product selection, and cost savings. The broker expects home improvement and furnishing retail stocks, namely GLOBAL, DOHOME, and HMPRO, as well as CRC, to show the strongest recovery, while CPN, CPALL, and COM7 continue to grow well on successful business strategies. For the building materials and home furnishing retail group, the securities firm estimates EPS will grow 37 percent in the second quarter of 2026, after earnings contracted continuously during 2023 to 2025, supported by better margins, a narrowing decline in same-store sales growth, and favorable product pricing from inflation. GLOBAL is seen as the standout, with earnings expected to grow 84 percent, driven by a higher proportion of house-brand products, cost control, and favorable pricing. CRC is expected to post 36 percent earnings growth in the second quarter of 2026, thanks to business strategy adjustments that support both same-store sales and margins, as well as lower marketing and interest expenses. Meanwhile, CPN is forecast to grow earnings by 15 percent, CPALL by 7 percent, COM7 by 30 percent, and MOSHI by 19 percent, with these companies seen as continuing to gain market share and expand margins. On the other hand, CPAXT is estimated to see earnings fall a further 17 percent due to weak same-store sales and margin compression from consumers trading down to lower-priced goods. For BJC, although earnings are expected to rise 12 percent from the acquisition of a wholesale business in Vietnam, the core BigC business remains weak with negative same-store sales growth. MRDIY is forecast to grow earnings by only 13 percent, below expectations, despite rapid store expansion. TTB Wealth Securities says the trend for the second half of 2026 will strengthen as the economy improves, maintaining a positive bias on building materials and CRC, and selecting CPN, GLOBAL, and CRC as top picks in the retail sector. For recommendations and target prices, stocks rated BUY are CPN with a target price of 75 baht, GLOBAL at 9 baht, CRC at 31 baht, CPALL at 62 baht, COM7 at 34 baht, DOHOME at 4.50 baht, HMPRO at 9.50 baht, MOSHI at 50 baht, and MRDIYT at 12.20 baht. CPAXT is rated HOLD with a target price of 14 baht, and BJC is rated SELL with a target price of 12.50 baht.
DOHOME.BK · Demand · Positive TTB Wealth expects DOHOME to show strongest recovery with 37% EPS growth in Q2 2026, driven by better margins and narrowing same-store sales decline.
GLOBAL.BK · Demand · Positive GLOBAL is seen as standout with 84% earnings growth, driven by higher house-brand products, cost control, and favorable pricing.
HMPRO.BK · Demand · Positive HMPRO expected to show strongest recovery in home improvement retail, with EPS growth supported by better margins and narrowing same-store sales decline.
COM7.BK · Demand · Positive TTB Wealth expects COM7 earnings to grow 30% in Q2 2026, driven by market share gains and margin expansion.
CPALL.BK · Demand · Positive TTB Wealth forecasts CPALL earnings growth of 7% in Q2 2026, supported by successful business strategies and market share gains.
CPN.BK · Demand · Positive TTB Wealth expects CPN earnings to grow 15% in Q2 2026, with continued market share gains and margin expansion.
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Thailand
MOSHI.BK▲

Bualuang Sees Bright Q2/69 Profits, Led by IT Retail, Pet Food, and Tourism Recovery

Bualuang Securities revealed that net profits for the second quarter of 2069 for stocks under its coverage came in 5.6% above market expectations, with 48% of stocks beating estimates compared to a five-year average of 37%. Standout performers were led by SCC, up 41% from its petrochemical business, SCGP up 20% from packaging and recycling, KKP up 18% from non-interest income, and TU up 10.9% from seafood demand. Meanwhile, DELTA missed profit forecasts by 31% due to supply chain issues. The research team also noted positive signals from IT retail sales at COM7 and ADVICE, which grew 10% and 17% year-on-year in July. In the lifestyle segment, MOSHI saw same-store sales rise 9% on the squishy toy trend. Tourism continued to recover, with foreign arrivals in July reaching 2.5 million, and ERW's revenue per available room expected to grow both year-on-year and month-on-month. Export demand for food and pet food remained strong, with TU projecting 5-6% growth and ITC projecting 10% growth. The investment strategy therefore focuses on COM7, ADVICE, MOSHI, CPALL, ERW, TU, and ITC.
DELTA.BK · Supply · Negative Missed profit forecasts by 31% due to supply chain issues.
MOSHI.BK · Demand · Positive MOSHI same-store sales rose 9% on squishy toy trend.
ADVICE.BK · Demand · Positive IT retail sales at ADVICE grew 17% YoY in July, a positive demand signal.
COM7.BK · Demand · Positive IT retail sales at COM7 grew 10% YoY in July, a positive demand signal.
ITC.BK · Demand · Positive ITC projects 10% growth in export demand for pet food.
SCC.BK · Capital · Positive SCC beat estimates by 41% from petrochemical business.
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Thailand
MOSHI.BK▲

Krungsri Securities highlights 7 standout stocks for Q2 2026 earnings season

Krungsri Securities forecasts Thai stock market profits for the second quarter of 2026 at 250 to 280 billion baht, down 15 to 24 percent from a year earlier and down 19 to 26 percent from the previous quarter. The refinery group saw volatile earnings on the downside, while the industrial goods, ICT, and power sectors are expected to post profit growth. The research team recommends a speculative strategy on stocks whose results will stand out or have passed their trough. Stocks expected to show Q2 profit growth both year-on-year and quarter-on-quarter include PTTEP, SCC, SCGP, ADVANC, TRUE, BH, IVL, THANI, TNP, MOSHI, BA, AP, INSET, and ADVICE. Stocks for which Q2 is likely the year's low point and earnings will accelerate in the second half of 2026 include KTB, KBANK, AOT, BDMS, EGCO, ICHI, THAI, and TFG. The top picks are ADVANC, SCC, IVL, BH, KBANK, AOT, and ICHI.
ADVANC.BK · Capital · Positive Top pick and expected Q2 profit growth both YoY and QoQ
IVL.BK · Capital · Positive Expected Q2 profit growth both YoY and QoQ, listed as a top pick.
KBANK.BK · Capital · Positive Q2 likely the year's low point with earnings accelerating in H2, top pick.
PTTEP.BK · Capital · Positive Expected Q2 profit growth both YoY and QoQ, listed as a top pick.
SCC.BK · Capital · Positive Expected Q2 profit growth both YoY and QoQ, top pick.
TRUE.BK · Demand · Positive Expected Q2 profit growth both YoY and QoQ, listed as a standout stock and top pick.
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Energy Transition & Power Demand▲

Bualuang Securities sees SET Index in August potentially reaching 1,700 points on foreign fund inflows

Bualuang Securities expects the SET Index in August to move in a range of 1,600 to 1,700 points, supported by a broad-based earnings recovery, reflected in SET EPS being revised up by 4.2 percent in July and 6.3 percent year-to-date. Foreign investors bought a net 49 billion baht of Thai stocks in July and 76 billion baht year-to-date. Bualuang Securities recommends a Defensive Yield Core strategy combined with Satellite Alpha through four main themes. The first theme is Thailand Power Infrastructure Cycle, focusing on investment in transmission systems and renewable energy driven by data center electricity demand in the Eastern Economic Corridor reaching 26,045 megawatts. The government is preparing to invest 31 billion baht to expand the transmission system and plans to use remaining loan funds of around 200 billion baht to support solar rooftop and smart grid projects, benefiting stocks such as GULF and GUNKUL. The second theme is Higher for Longer Defensive-Dividend Rotation, focusing on high-dividend stocks amid high interest rates and geopolitical uncertainty, especially in the communications sector where earnings are still growing. ADVANC's second-quarter 2026 profit is expected to rise 24 percent year-on-year, and TRUE's by 48 percent year-on-year. The third theme is Policy-driven Tourism Recovery, focusing on the tourism sector which is expected to have passed its earnings trough in the second quarter of 2026, supported by government measures worth 1.75 billion baht, benefiting stocks such as ERW. The fourth theme is Selective Consumption Recovery, focusing on IT retail and beverage sectors that are still growing, with COM7 sales up 8 to 10 percent year-on-year, ADVICE up 13 to 15 percent year-on-year, and MOSHI expecting same-store sales growth of 4 percent, benefiting stocks such as CBG.
About megatrends
Energy Transition & Power Demand › Grid, Transmission & Power Equipment ▲Demand
Energy Transition & Power Demand › Solar ▲Demand
GUNKUL.BK · Demand · Positive Beneficiary of Thailand's power infrastructure cycle with government investment in transmission and renewable energy for data centers.
MOSHI.BK · Demand · Positive Expected same-store sales growth of 4% in selective consumption recovery theme.
ADVANC.BK · Demand · Positive Expected Q2 2026 profit up 24% YoY, highlighted in defensive dividend theme.
GULF.BK · Demand · Positive Beneficiary of power infrastructure cycle due to data center electricity demand.
TRUE.BK · Capital · Positive Second-quarter 2026 profit expected to rise 48% year-on-year, supporting defensive dividend rotation.
ADVICE.BK · Demand · Positive Sales expected up 13-15% YoY, part of consumption recovery theme.
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MOSHI.BK▲

Brokers highlight MOSHI as top profit growth in retail sector, backed by strong SSSG

Several brokers view MOSHI as the standout in the retail sector. Maybank Securities forecasts second-quarter 2026 profit at 154 million baht, up 15% year-on-year, with same-store sales growth of 3.5%, the highest in the group. KGI Securities and DBS Vickers Securities emphasize recovering consumer confidence and ongoing branch expansion plans. In the hotel sector, ERW is expected to post a 25% year-on-year profit increase in the second quarter of 2026, supported by short-haul tourists and HOP INN. CENTEL is projected to earn 120 million baht, up 15% year-on-year, and is benefiting from positive sentiment around year-end domestic events. For large-cap stocks, PTT is seen as having its core business returning to a recovery cycle. Krungsri Securities expects normalized profit in 2026 to grow 66%, with the stock trading at a low price-to-book value of just 0.95 times. TRUE is forecast to achieve a new record high for second-quarter 2026 profit, reaching 6.8 billion baht, a 232% year-on-year surge, driven by higher margins and reduced competition. In logistics, SJWD is expected to report normalized second-quarter 2026 profit of 337 million baht, up 18% year-on-year, the highest in five quarters. UOB Kay Hian has upgraded BJC to a buy recommendation, citing an improving utilization outlook for its glass bottle production. Additionally, AIRA Securities notes that GANFENG23, which references Ganfeng Lithium Group, one of the world's largest lithium producers, has a forward price-to-earnings ratio for 2026 of just 7.8 times, well below its five-year historical average of 14.4 times, with earnings expected to recover as lithium carbonate prices rise to 160,000 yuan per ton.
MOSHI.BK · Capital · Positive Brokers highlight MOSHI as top profit growth in retail sector with strong SSSG and forecast 15% YoY profit increase.
SJWD.BK · Capital · Positive Expected normalized Q2 2026 profit of 337 million baht, up 18% YoY, highest in five quarters.
TRUE.BK · Capital · Positive Forecast record Q2 2026 profit of 6.8 billion baht, up 232% YoY, driven by higher margins and reduced competition.
LITHIUM · Supply · Positive Lithium carbonate prices expected to rise to 160,000 yuan/ton, boosting earnings for Ganfeng Lithium.
CENTEL.BK · Demand · Positive Projected 15% YoY profit growth benefiting from positive sentiment around year-end domestic events.
ERW.BK · Demand · Positive Expected 25% YoY profit increase supported by short-haul tourists and HOP INN.
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MOSHI.BK▲

Krungsri sees retail stocks in 2026 growing unevenly, recommends MOSHI, MRDIYT, CRC

Krungsri Securities Public Company Limited stated that the overall retail sector in 2026 will slow in line with purchasing power, with the modern retail market expected to grow only 1.5 to 2.5 percent, down from 2.5 to 3.5 percent in 2025, and average same-store sales for the group are expected to be flat. However, the general merchandise, home improvement, and lifestyle segments still have room to expand branches and gain market share from small retailers, with same-store sales growth forecast at 3 percent for MOSHI, 2 percent for CPALL, and 1 percent for MRDIYT. Meanwhile, big-ticket items and hypermarkets are under pressure, with CRC's same-store sales seen flat, while HMPRO and GLOBAL are expected to decline 1 percent. The research team forecasts core profit for the group in 2026 to 2027 to grow at an average of 7 percent per year, but growth will be concentrated, with MOSHI and MRDIYT standing out at 18 percent and 17 percent per year respectively, driven by aggressive store opening plans relative to their current base. CRC continues to grow, and excluding the 691 million baht profit from Rinascente sold in the fourth quarter of 2025, profit from continuing operations would grow 11 percent per year. The investment strategy focuses on stock picking rather than buying the whole sector, with a market-weight allocation, and recommends MOSHI, MRDIYT, and CRC as top picks.
CRC.BK · Demand · Positive Excluding one-time profit from Rinascente sale, continuing operations profit grows 11% per year; recommended as top pick.
MOSHI.BK · Demand · Positive Same-store sales growth forecast at 3% and core profit growth of 18% per year driven by aggressive store expansion.
MRDIYT.BK · Demand · Positive Same-store sales growth forecast at 1% and core profit growth of 17% per year driven by aggressive store opening plans.
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MOSHI.BK▲2

SET opens up 10.19 points, touching 1,656.19

The Stock Exchange of Thailand index opened at 1,656.19 points, up 10.19 points or 0.62 percent. CGSI estimates the SET Index's trading range at 1,635 to 1,650 points and is approaching a test of the key resistance level at 1,650 points amid concerns over tensions in the Middle East. Meanwhile, investors are watching earnings reports from major technology companies this week, including Alphabet and Intel. For stock recommendations, CGSI recommends RATCH, citing that the renewal of the RG contract until 2034 and the full consolidation of HKP starting from the fourth quarter of 2025 will enhance earnings visibility. It has raised net profit estimates by 22 percent for 2026, 37 percent for 2027, and 24 percent for 2028, and upgraded the recommendation to buy, with a profit target of 39.00 baht and a stop-loss at 37.50 baht. As for MOSHI, it expects second-quarter 2026 net profit to rise 16 percent year-on-year, with efficient product management and a higher proportion of imported goods supporting sales growth and maintaining margins in the second half of 2026, with a profit target of 41.00 baht and a stop-loss at 38.00 baht.
MOSHI.BK · Capital · Positive CGSI expects Q2 2026 net profit to rise 16% YoY with efficient product management and higher imported goods, maintaining margins.
RATCH.BK · Capital · Positive CGSI raised net profit estimates by 22-37% for 2026-2028 due to RG contract renewal and HKP consolidation, upgrading to buy.
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MOSHI.BK▲

Broker raises MOSHI 2026 profit forecast by 5%, maintains buy with target of 52.50 baht

Land and Houses Securities has raised its profit forecast for MOSHI for 2026 by about 5% to 786 million baht from 750 million baht, while maintaining a buy recommendation with a new target price of 52.50 baht. It expects second-quarter 2026 profit at 161 million baht, growing 19.9% year-on-year but down 15.6% quarter-on-quarter due to seasonal factors. Sales are still expanding 17.2% year-on-year, supported by same-store sales growth of 4% and the addition of 11 new branches to reach 217 branches. Gross margin is expected to be stable near the previous quarter's 56.2%, helped by a product mix shift toward imports from China. Selling and administrative expenses to sales are expected to rise to 34.2% due to marketing expenses. The second-half trend remains positive, with same-store sales in July so far still positive at around 7%, and costs have not been affected by higher energy prices as the company has sufficient inventory through August.
MOSHI.BK · Capital · Positive Broker raised profit forecast and target price, maintaining buy recommendation.
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